Erica Beimesche

In the 360 Reviews vertical of USN&WR, I managed a team of editors focused on Home Services content, spanning the categories of home security, home warranty, internet service providers, cell phone plans, moving companies, medical alert systems, HVAC, solar, hearing aids, and senior services. I assigned and edited content myself in addition to providing feedback and coaching for my team. I also became the beat editor for the solar category.

In the Content Department at this marketing agency, I created content ideas and edited thousands of blog posts for small and midsize businesses. I optimized for SEO as well as checked for grammar, punctuation, spelling, and appropriate images. 

At the time, this agency was a BBDO company and part of the Proximity Network. I concepted and executed high-level ideas for projects across ExxonMobil lines of business; wrote copy and collaborated with designers to meet clients' needs; and presented concepts, processed feedback, and polished deliverables across web and print media.

Cleveland Play House is America's first professional regional theatre and recipient of the 2015 Regional Theatre Tony Award.

CPH's Apprenticeship Program is a nine-month training program for young professionals that immerses recently graduated college and post-grad students in an intensive experience with a top-tier American theatre. Apprentices work with individual departments and top professionals in the field to gain practical experiences and skills working in a regional theatre.

I wrote copy, proofed print and digital materials, implemented marketing plans, posted listings, distributed collateral, took photos, updated the website, created ad schedules, organized the budget spreadsheet, and tracked analytics.

This semester-long internship was part of the Minor in Professional Writing at OSU. I wrote copy for ten clients in over ten forms, including newsletters, postcards, sales flyers, press releases, direct mail, radio spots, blog posts, tweets, Facebook content, and letters. I ensured copy was clear, concise, informative, and free of grammatical errors. I also adhered to each client’s usual style and used an appropriate tone for their audience.

Check out the samples below and to the right to see different styles and tones for yourself.

This is my second article as a contributing writer for The Artifice, a collaborative online magazine that covers a wide spectrum of art forms.

I wrote this essay in an early British novel class at OSU. It is based on the novella "Fantomina: or, Love in a Maze" (1725) by Eliza Haywood.

As head of marketing and public relations, I created this press release to promote the staged workshop reading of Branches, a play by OSU grad student Melonie Mazibuko.  Students on the program performed the play July 19, 2014 at the Tristan Bates Theatre in London.

I wrote this paper and sketched these diagrams in an introductory architecture class. The paper discusses Chicago's Lurie Garden and explores man’s ability to shape the environment, conceal synthetic structures, and enhance the city-goers’ way of life. 

A Hermit Crab Essay is a form of creative nonfiction wherein the content is disguised as something else, such as a recipe, driving directions, or a series of text messages.  This piece is in the form of a crossword puzzle, written in a creative nonfiction class at OSU.

I created this flyer in a business writing class at OSU.  It proposes seven steps to resolve workplace conflict and applies them to various scenarios.

This review critiques the OSU Department of Theatre's Spring 2013 production of The Visit.